My name is Justine, and I genuinely love events.
I love events that come alive. The ones where people laugh loudly, talk to each other, dance, switch off and leave with stories to tell.
I have always been someone who brings people together. Naturally very outgoing, I like meeting people, building connections, putting everyone at ease and bringing that small dose of energy that makes it feel like we already know each other.
But behind all that energy there is also someone verrry organised. I love timelines, lists, plans A, B and C, details settled in advance and that peculiar satisfaction of watching everything slot perfectly into place.
And that mix is probably what made me fall in love with events: a lot of structure behind the scenes so there can be a lot of fun once the doors open.
A few numbers about me
- 3 000+
- guests supported
- 30+
- events delivered
- 27+
- student committees supported
- 10
- regions of Québec visited
Why Jour J?
Because I wanted to build an agency that looks like me.
- Sparkling
- but never scattered
- Organised
- but never rigid
- Professional
- but always deeply human
With me, you can talk budgets, contracts and logistics in a meeting — and laugh about something that happened to you over the weekend five minutes later.
I want my clients to feel comfortable calling me, asking their questions, sharing their slightly wild ideas and telling me when something is stressing them out. Above all, I consider myself their organisation best friend.
To me, an event is deeply human. The way it is organised should be too.
So Jour J is a lot of organisation, a lot of warmth and just enough madness to create something worth remembering.
No copy-paste events.
I do not want to organise the same event 25 times and just change the colour of the tablecloths.
Your group, your couple or your company has its own personality, habits, inside jokes, priorities and definition of a good night. That is what I want to understand.
My role is not to fit you into a formula. It is to take what looks like you and build around it.
- Sometimes that will be elegant and refined.
- Sometimes it will be all-out festive.
- Sometimes a bit of both.
As long as it looks like you, we are on the right track.
My philosophy
Months to prepare. One night to live.
You keep the fun part: imagining, choosing, dreaming and celebrating.
I keep the timelines, the follow-ups, the vendors, the confirmations, the surprises and every small detail that could stop you from enjoying yourself.
And when the countdown reaches zero?
You switch off. You celebrate. You live your big day.
Shall we plan your big day?
Tell us about your project. The first meeting is there to understand, not to sell.